3D Animation

To showcase Toshiba’s leadership in developing smart cities and communities, gyro created the “Bring Life Forward” campaign. “Bring Life Forward” offers a visually stunning view of a safer, more sustainable and more comfortable society in a way that sparks the imagination and human emotions of executives and community planners.

ROOF Studio and Gyro San Francisco “Bring Life Forward” in futuristic & stunning new campaign.

Credits
Client: Toshiba
Agency: Gyro
Director: ROOF Studio
Executive Producer: JaM Japan Marketing

Gyro:
Executive Creative Director: Steffan Postaer
Creative Director: Steve Mawhinney
Management Supervisor: Blythe Graham-Jones
Account Director: Maye Chua
Producer: Kathryn Redekop
Art Director: Toby Petersen
Senior Art Director: Rei Young
Senior Copywriter: Eric Flynn

Roof Studio:
Creative Directors: Guto Terni and Vinicius Costa
Executive Producer: Crystal Campbell
Line Producer: Stephanie Haberman
Director of Photography: Christopher Webb
Vfx Supervisor: Fred Palacio, Shane O`Hara and Mike Merron
Storyboard Artist: Carlos Ancalmo
Modeling: Alex Liki, Danilo Athayde, Todd Daniele and Wes Roblett
Rigging: Jeremy Joshon and Wesley Schneider
Tracking: Martin Gunnarsson
Animation: Jeremy Johnson and Lucas Ribeiro Fernandes
UI Interface design: Piano Fuzz and Arvid Niklasson
Matte Painting: Fred Palacio and Guto terni
Render and Texture: Pedro Kobuti, Jeremy Johnson, Shane O’Hara, Guto Terni, Vinicius Valente
Effects: Pedro Kobuti
Compositing: Jason Conradt, Jeremy Johnson, Shane O’Hara, Guto Terni, Vinicius Costa, Pedro Kobuti, Fabio Zeveti and Oscar Tornincasa
Edit: Guto Terni
Additional Footage: Getty Images and Shutterstock
Original Music: Huma-Huma